By collaborating with a curated squad of local creators, we drove significant awareness for the store’s unique offering of natural, organic, and locally sourced Florida products. The campaign focused on immersive storytelling that highlighted the market's high end prepared foods, sustainable sushi, and partnerships with over 100 local brands.

Our strategic approach successfully converted digital buzz into in store foot traffic, positioning Plum Market as a premier destination for health conscious shoppers and establishing a strong community connection within the vibrant Miami culinary scene.