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A BOUTIQUE CREATIVE AGENCY
PR and Creative Services — Based in Miami

The SPRK isotype in white (asterisk symbol) with a white diamond shape at its center.

BRANDS THAT IGNITE PASSION CONNECTION MOMEMTUM TRUST COMMUNITY LOYALTY

A green tote bag with the text 'Real people on-demand.' and the word 'assistu.' on it, lying on a stone surface.
A young woman with curly blonde hair wearing a light purple outfit with cutouts, standing outdoors against a blue sky with scattered clouds.
Person holding a MacBook Pro displaying a website titled 'VITRA' with a photo of children and adults sitting outdoors and text 'Global citizens, Local Focus' on a blue background.
Two business cards with the text "STAY WEAVER" and contact information, placed on a metallic shopping cart.
Close-up of a woman wearing a diamond ring and diamond stud earrings, touching her neck with her hand, with glossy lips and slightly curled hair.
Cover page of OfferUp Recommerce Report 2023 featuring images of outdoor patio furniture, a vintage record player, dumbbells, a grill with meat, and a woman browsing her smartphone and credit card.
A collage of social media and informational graphics by Stan Weaver discussing HVAC industry growth, energy consumption, air conditioning industry, and environmental goals for 2030, including a photo of a man in a hard hat in an industrial setting.

Our Services

Full-Service Branding & PR Solutions for Growth-Ready Brands

  • Build the brand reputation your business deserves. Our strategic PR services craft compelling narratives that earn media coverage, build credibility, and keep your brand top-of-mind with the audiences that matter most.

  • From intimate brand activations to large-scale experiential events, SPRK manages every detail — ideation, logistics, and on-site execution — to create unforgettable moments that generate real buzz and media coverage.

  • From brand naming and logo design to full brand guidelines, we create visual identities that communicate who you are — and why people should care. Strategy first, always.

  • We design high-performance, SEO-optimized websites built around your brand. Mobile-first, conversion-focused, and crafted to make your digital presence as powerful as your brand story.

  • We build social media strategies that do more than fill a feed. Our team analyzes your brand, audience, and competitive landscape to deliver content that drives engagement, organic growth, and real community.

  • Connect with creators on TikTok, Instagram, and YouTube who authentically amplify your brand. We handle everything — from talent sourcing and contract negotiation to campaign execution and KPI reporting.

  • Drive qualified traffic and measurable ROI with our data-led digital marketing strategies. From Google Search and Shopping to AI-powered LLM optimization — we put your brand in front of the right people, at the right time.

    • An essential channel for nurturing and retaining your audience.

    • Strategic email campaigns aligned with your brand voice.

    • Targeted messaging delivered at the right moment.

    • Conversion-focused content that drives measurable action.

    • Data-driven optimization to increase engagement and growth.

    • Strategic creative that brings your brand to life.

    • Concept-driven campaigns designed for impact.

    • Visual storytelling aligned with your positioning.

    • Content created to capture attention and drive engagement.

    • Production that elevates perception and performance.

    • Ongoing strategic guidance for sustained growth.

    • Priority access to our creative and communications team.

    • Dedicated hours reserved for your brand’s evolving needs.

    • Flexible support across branding, PR, and digital initiatives.

    • Long-term partnership built on alignment and measurable results.

See Our Work

Your Sprk, Amplified.

We ignite brand identity, strategic PR, influencer marketing, and digital performance — all under one roof, powered by the SPRK Framework

Ignite Your Brand →

What’s Hiding Beyond the Sprk?

Paula Celestino at the Pink Lake in Utah.

SPRK* is a boutique brand strategy and communications agency based in Miami, built for companies ready to grow with clarity, authority, and real connection. We don't do cookie-cutter campaigns.

We define your positioning, sharpen your messaging, and build lasting visibility through a holistic mix of strategic PR, influencer marketing, and digital performance — all guided by our proprietary SPRK Framework™.

Led by award-winning founder Paula Celestino, every SPRK engagement is driven by senior-level expertise, AI-powered insights, and a team that treats your brand like their own. The result? Strategies that are agile, intelligent, and built to last.

Learn More
Bocatto Logo
Assisttu Logo
Usana Logo
Vitra Logo
Love Lost Logo
Collection of paint samples in various colors and shades on a white background
A metallic screw with a black handle against a white background.
A black and white photograph showing a large plume of smoke rising into the sky with buildings below.
A black dog lying on a blue carpet beside a red blanket, surrounded by books and papers.
Close-up of a bee on a pink flower with a green background
Logo with stylized text reading 'StenWeaver' in black, outlined font.

Our Client’s Words

Carlos Montoya

Stan Weaver

A man standing with arms crossed in an office cubicle area, wearing a black polo shirt and a watch, smiling at the camera.

“SPRK isn’t just our marketing partner — they’re an extension of our leadership team. Paula’s vision and execution have reshaped our brand and fueled our growth statewide.”

Maral Arslanian

The Spicy Dolma

A woman with dark hair, wearing a yellow and white striped tank top and light blue jeans, standing at a table with various dishes and red wine glasses. She is placing a dish on the table, smiling slightly.

"The SPRK team does fantastic work! They quickly grasp the essence of a project with great attention to detail and fast turnaround times."

Joana Ugarte

Dupuis Holdings LLC

A smiling woman with long brown hair standing in front of a cityscape view during sunset, with glass walls and green plants nearby.

"Working with SPRK has been a fantastic experience. They are committed to help us achieve our KPIs and their service is so personal it feels as an extension of our team."

Samsung

Fernando Vasconez

Four men taking a selfie at a conference stage with a large screen behind them displaying the text "Mega Session will begin soon" and colorful app icons. The men are smiling, and one is making a peace sign.

"Amazing service from an unique boutique agency. The team goes beyond the current requirements bringing new ideas and innovation. I highly recommend their services and team."

Developing Minds
Foundation

Philippe Houdard

Philippe Houdard wearing a checkered shirt sits on a yellow chair in a modern office in Brickell Miami called Pipeline Workspaces with large windows, yellow chairs, wooden flooring, and hanging round pendant lights.

"Excellent work. The site came out great, and the team was creative, very responsive, and easy to work with."

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An idea, a moment of inspiration, or simple curiosity to create something new. At Sprk, we believe every project can shine brighter with the right guidance. Our blog brings together insights, tips, and real experiences in branding, creativity, marketing, and design to help you take your next step with clarity and purpose.