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It all starts with an idea. Your Sprk, amplified.

Get to know us

Meet Our Founder

Paula Celestino with closed eyes and a relaxed expression, stands outdoors on a sandy background under a blue sky, wearing a maroon shirt over a black sports bra, with her hair tied back.
SPRK isotype in Black (asterisk symbol) with a white diamond shape at its center.

An award-winning agency founder originally from Buenos Aires, Argentina, who brought her expertise to Miami in 2001. With over 20 years of experience and countless clients in her portfolio, this marketing expert leverages her global perspective as the driving force behind the success of her clients. She has crafted brand strategies, captivating storytelling, and successful marketing and PR campaigns for global giants and Fortune 500 firms.

Featured by Forbes, ELLE Romania, The Huffington Post, The Miami Herald, South Florida Business Journal among other prestigious publications and podcasts.

She's also co-founder and curator of the renowned Love Lost, Miami Art Basel exhibit and creator of "A Conversation with Innovative Women" panel series.

Proud member of the Forbes Agency Councils.

Paula Celestino

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Our Services

    • An essential aspect of building and expanding brand awareness.

    • Strategic PR tactics that make your brand relevant.

    • Top-of-mind ideas among your target audience.

    • Increase awareness of your brand and products.

    • Compelling narratives that resonate with your audience.

    • Produce unique experiential events and pop-up activations from start to finish.

    • Planning, creative execution and understanding of the target audience.

    • From ideation to production, every aspect of the event is handled.

    • Seamless and strees-free planning experience.

    • Engaging brand touchpoints for guests.

    • Excellent PR opportunities for influencers and media outlets.

    • Create unforgettable experiences that create long-lasting memories.

    • Create and develop your brand identity.

    • From initial strategy and concept creation, to brand identity including naming and logo design.

    • Branding guidelines that ensure consistency and cohesiveness.

    • Develop intuitive and creative site architecture.

    • Custom, high-performance interfaces tailored to your brand.

    • Focus on brand cohesiveness and consistency.

    • Responsive, mobile-first experiences.

    • Integrate SEO best practices for maximum visibility.

    • Analyze and strategize a Social Media plan.

    • Elevate Social Media feeds.

    • Implement each platform's best practices.

    • Increase engagement, organic growth and brand awareness.

    • Connect with the best creators on TikTok, Instagram and YouTube.

    • Ignite excitement and brand recognition.

    • Drive sales by engaging with creators that align with your brand's vision.

    • Curate, negotiate and structure activations.

    • Measure the campaign's impact on selected KPIs.

    • Pay-Per-Click (PPC), Google Search, Google Shopping, Display, Social Media channels.

    • Drive sales and ROI growth using our patent-pending user behavior analysis.

    • State of the art marketing plan to align with your goals.

    • An essential channel for nurturing and retaining your audience.

    • Strategic email campaigns aligned with your brand voice.

    • Targeted messaging delivered at the right moment.

    • Conversion-focused content that drives measurable action.

    • Data-driven optimization to increase engagement and growth.

    • Strategic creative that brings your brand to life.

    • Concept-driven campaigns designed for impact.

    • Visual storytelling aligned with your positioning.

    • Content created to capture attention and drive engagement.

    • Production that elevates perception and performance.

    • Ongoing strategic guidance for sustained growth.

    • Priority access to our creative and communications team.

    • Dedicated hours reserved for your brand’s evolving needs.

    • Flexible support across branding, PR, and digital initiatives.

    • Long-term partnership built on alignment and measurable results.

Speak to us

Featured On


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Our Approach

As a boutique agency, we build smart, custom communications for brands that want more. With a free consultation, our team of experts dive into your world to create strategies that go beyond trends and metrics.