Brand Identity (Logo Design + Brand Colors + Fonts)
Content architecture / Squarespace CMS Template
Love Lost
Co-founded and produced by Paula Celestino, LoveLost is an annual Art Basel exhibition exploring the layered narratives of love and loss. Through SPRK Media Group, Paula led the creation of the brand identity, original photo and video assets, a custom Squarespace CMS experience, and the full-scale production of the event — transforming concept into immersive cultural experience.
Beyond the visual foundation of Logo Design, Brand Colors, and Typography, we developed a thoughtful Content Architecture supported by original photo and video assets — from curated object storytelling to cinematic event coverage. The experience was designed as a communal mosaic, transforming submitted artifacts and live exhibition moments into powerful visual narratives of shared human connection.
Through immersive event documentation and intentional content production, we extended the impact of the exhibition beyond its physical space — creating enduring digital assets that continue to resonate long after Art Basel concludes.
Miami, FL.
