Elevating a Heritage Brand: The Dupuis Strategy

In just six months, our team transformed the digital and market presence of Dupuis, an exclusive Mexican furniture brand, to compete directly with premier US counterparts.

The challenge was to translate decades of artisanal heritage into a modern, high growth strategy. By implementing a sophisticated combination of PR services and social media management, we secured top tier placements in prestigious publications such as Martha Stewart and Business of Home. This editorial authority provided the perfect foundation for a massive influencer campaign that brought the brand to the forefront of the luxury design conversation.

Our influencer events proved to be a major success, generating hundreds of content pieces and 40 million impressions that drove significant traffic to physical stores. This holistic approach resulted in an organic growth of 6,000 new followers and a combined media value of 100,000 dollars for the brand. More importantly, the strategy translated directly into revenue with a 30,000 dollar boost in online sales, proving that when heritage meets strategic innovation, the results are measurable and profound.